About
Welcome to my Creative World
I’m someone who enjoys figuring out why people click, what makes them convert, and how small changes in messaging or design can impact results.
Working at Telstra has given me a strong understanding of how customers think and make decisions in real situations — not just in theory. I’ve been applying that mindset to marketing by building landing pages, running ad campaigns, and testing what actually works. I like being hands-on — setting things up, analysing performance, and improving based on real data rather than assumptions. Right now, I’m focused on moving into a marketing role where I can contribute from day one and keep getting better through real execution.
Outside of work, I’m a creative person — I enjoy playing guitar, exploring music, and working on artistic ideas. I also like staying active through cycling and the gym, which helps me stay consistent and focused in everything I do.
My Work Experience
Performance Marketer
Freelance
Jan 2025 - Present
Sales Consultant
Telstra
March 2023 - Present
Marketing Assistant
Varyra
Oct 2022 - Feb 2025
Things I Like to Do
When I am not Working
How I Approach Marketing
I approach marketing with a focus on what actually drives results — understanding the audience, testing ideas, and improving based on real performance. Rather than relying on assumptions, I prefer to build, measure, and optimise continuously. Through hands-on projects and my experience working directly with customers, I’ve developed a practical understanding of how people respond to messaging, offers, and user experience — and how small changes can significantly impact outcomes.
Performance-focused execution
Data-driven decision making
Customer-first thinking
Continuous testing and optimisation
Awwwards
Site of the day
CSS Design Award
CSS Ninja
CSS Design Award
CSS Champion
Awwwards
Site of the day